Curriculum
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The curriculum for the two year Business Marketing program is as follows. For more information, please visit www.humber.ca/program/business-marketing.
Semester 1
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Course Code
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Course
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BISM 120
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PC Essentials
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BMAT 220
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Mathematics of
Finance
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BMGT 100
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Introduction to
Business
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COMM 200
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College Writing
Skills
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HUMA 024
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Humanities: An
Introduction to Arts and Science
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MKTG 111
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Marketing
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Semester 2
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Course Code
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Course
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BACC 100
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Financial Accounting 1
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BECN 100
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Microeconomics
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BLAW 100
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Business Law
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BMGT 201
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Principles of Management
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COMM 300
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Business Writing Skills
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MKTG 211
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Consumer Services
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Semester 3
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Course Code
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Course
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GNED 000
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General Education Elective
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MKTG 205
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Retailing 1
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MKTG 301
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Database Management
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MKTG 310
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Marketing Research
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MKTG 311
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Professional Selling
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MKTG 406
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Marketing Communications
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Semester 4
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Course Code
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Course
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BMFS 450
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Business Placement
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GNED 000
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General Education Elective
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MKTG 400
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Marketing Planning
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MKTG 404
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Internet Marketing
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MKTG 461
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Small Business Planning
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MKTG 470
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International Marketing
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